The Weekend Mumbo: Has the market killed the CMO title?
Welcome to the Weekend Mumbo. Here you will find a short analysis piece on something compelling that happened during the week, followed by a small collection of the biggest stories Mumbrella covered and why they are worth the read.
Last week my colleague, Mumbrella news editor Calum Jaspan, wrote about the big hire that you probably missed. This week it’s appropriate to continue the talent theme but twist it slightly to the big hire that more and more businesses may miss.
That’s the CMO.
As we continue down the economically uncertain rabbit hole that is 2023, it is worth taking a look back to the recent past to see if there could be a continuation of a trend that seemed to be stopped in its tracks by the pandemic.
