Why launch a radio station in 2024?
I asked the above question to Jo Stanley recently, upon hearing the news that she had done just that: launching Broad Radio, a new radio station some four years in the making.
Stanley has decades of radio under her belt, moving from Triple M to Fox FM to GOLD to a nationally syndicated show on SCA’s Hit Network. In 2020, she launched an internet radio show: a single weekly hour which has since grown into a stable of podcasts, a successful funding round and now, Broad Radio – a 24/7 radio station.
The station will start by building around a few flagship shows: a weekday Breakfast show, Morning Broads, featuring Stanley, Marieke Hardy and Michala Banas; a Friday Drive show hosted by triple j pioneer Tracee Hutchison; and a weekly show from Leila Gurruwiwi sharing First Nations Women’s stories.