The weird world of SEO is even weirder after Google’s algorithm change
From pigeon-powered search results to updates named Fred, the world of SEO speculation is a weird one, writes SEO manager Stephanie Terrett.
There are plenty of things in life you can’t really predict, like next week’s weather, or this weekend’s football results. But at least those things lose their mystique after they’ve happened.
Google’s algorithm changes, though, are the mystery no-one ever quite unravels, even long after they’re implemented. SEO watchers all know that the refinement of Google’s organic ranking criteria can be a baffling business.
Google makes two or three updates a day in the name of user experience – most of them trivial, some far more impactful – and only occasionally does the search giant spell out exactly what it has done.
