The Woolworths virtual store is not the future of retail. But it is a good PR stunt

virtual_vegemite_woolworthsSo last night I dropped by my local neighbourhood Virtual Woolworths.

It’s located at Sydney Town Hall station – conveniently enough, almost directly underneath my local neighborhood Real Woolworths.

As you’ll see from the wobbly iPhone video I shot, it was a relatively lonely experience. But it was Sunday night.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.