The Works appointed by WW for creative campaigns and customer acquisition

August 27, 2021 9:50

Creative agency The Works, part of Capgemini, has been appointed by global wellness and weight loss company WW to manage its creative campaigns and drive customer acquisition across Australia and New Zealand following a competitive review process. WW previously worked with Connecting Plots.

WW, formerly known as Weight Watchers, assists individuals via its program for weight loss and wellness programs with digital, in-person and virtual workshops as well as personal coaching solutions.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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