The Works boss talks to euthanasia group

A powerful pro-compulsory euthanasia ad created  for The Gruen Transfer has resulted in The Works founder Kevin Macmillan being invited to speak to campaign group Exit International.

Exit International is the organisation founded by  “Dr Death” Philip Nitschke.

Macmillan’s talk will cover how the ad agency arrived at the creative approach shown in the Gruen spot, and the public reaction to the segment.

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