The Works to develop campaign for viator.com

Independent Sydney agency The Works will be in charge of developing a new campaign for US-based travel website Viator.

The announcement:

The Works will develop the creative strategy and production for Viator.com’s targeted online campaign that will appear on US-based websites including Trip Advisor, About.com, NYTimes.com and Yahoo! Travel. The campaign may be rolled out to other international markets including Canada and Australia at a later date.

The Works haspartnered with UK-based independent ad serving and tracking company Flashtalking to develop a multi-variant ad testing campaign to demonstrate which online ads are the most effective.