The year of professionalism?

Tim Burrowes

December 3, 2009 7:24

“You don’t have to cop the sh*tty service many dish out and hide behind ‘it’s a new medium Ben, you’ve got to understand we’re all still making errors.’ Rubbish – it’s a 15 year old industry worth almost $2b dollars. Get your operation in order.”

Ben Shepherd – Talking Digital

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.

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Ben Shepherd online

2 COMMENTS

Duncan Riley 3 Dec 09

What a whiny load of crap. Oh, there’s too many suppliers, it’s all so hard….

The role of marketing is to get your message out to your audience. If your audience is fractured across multiple sites, then you have to go to multiple sites to reach them. Complaining that its fractured is essentially attacking your audience, that same audience who are the customers who spend money that allow for the marketing campaign to begin with.

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Ben Shepherd 3 Dec 09

I guess you’d know a bit about whining eh Duncan. 😉