The year of the pitch: Wrapping the biggest media pitches of 2023
Mumbrella’s Kalila Welch re-caps the pitching frenzy of the year gone by.
2023, if nothing else, was a huge year for pitching. Calls of ‘pitchapalooza’ were rife, as the industry scrambled to keep abreast of the active RFPs in market.
Speaking to Mumbrella in April, GroupM CEO Aimee Buchanan told Mumbrella she “hadn’t seen anything like this”, when thinking back to the pitching frenzies of the past.
Eight months on, she still says it’s “been one of the biggest years for pitching she can remember”.
