There’s just no pleasing some creatives
The Core Agency’s Kevin MacNamara discusses why dissatisfaction plays a positive role in the creative process and why turmoil and creativity have always gone hand in hand.
Dissatisfaction is the natural state of a creative mind.
I remember talking with a creative in London who’d just done a bunch of D&AD award-winning Nike posters. I commented on how amazing it must feel to have his work plastered all over London. He just moaned: “Yeah but they didn’t buy the good ones.”
I was somewhat flummoxed, wondering how on earth is it possible to be unhappy after making so much fantastic work. (And also terrified by having to somehow present work to him that met his standards).
