‘There’s nothing to hide’: Implications of Seven shake-up and redundancies

Having announced a major shuffle to its leadership team and big-name redundancies, the question for Seven now is where to from here?

On Wednesday, as well as confirming the departures of chief marketing officer Melissa Hopkins, chief revenue officer Kurt Burnette and Seven Melbourne’s head of sport and managing director Lewis Martin, the media giant announced a new operating model “designed to deliver on the strategy that includes optimising its television business and delivering on the digital future”.

The senior executives are just three from what is believed to be up to 150 redundancies coming out of Seven West Media, however the group did not confirm that number, only saying in a statement this week: “A number of redundancies and other cost actions are being taken.”

It’s since been reported that Seven is looking to axe $100 million in costs on the back of a tough advertising landscape and the end of its multi-million dollar news media deal with Meta.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.