PART 2 | Get into the Game: A simple framework to get your brand started
As the industry faces declines in linear TV, surges in ad-free entertainment, and increasingly fragmented user engagement, why do some brands and agencies still overlook one of the most obvious opportunities for audience engagement – gaming?
In this two-part deep dive, PHD strategy director Zac Kelly does more than just bang the drum of gaming as a valuable channel. He explores the various, often misunderstood, opportunities within the space and explains why ignoring these could spell game over for brands.
Gaming may still seem like a foreign space for brands, but it presents a world of opportunity.
This article forms the final part of our ‘Get into the game’ series.
In Part I, we established that gaming is the 2nd most popular entertainment source in Aussie homes, but is also the most overlooked media moment by advertisers. We explored how in a world where almost everyone games, it’s no longer about asking whether your audience games, but rather, what type of gamer your target audience is. Finally, we discussed how gaming is an engine for modern pop culture and therefore relevant to all brands.
