There’s value in big tech watching everything we do
These days, whether we like it or not, our personal data and preferences are being mined at every touchpoint. While some abhor the idea, Bold’s Toby Hemming is okay with his TV watching him as much as he watches it.
A friend of mine recently offered up his take on advertising, tech and his perception of its effect upon his life, society and more.
Put simply, they’re watching us all the time. And he doesn’t like it. Not one little bit.
Beers later?
This just shows how out of touch a typical ad person is.
The idea that people ‘value’ more ‘relevant’ advertising is ludicrous. People hate advertising. And i’m yet to see evidence that super targeted, data driven advertising is more liked, or has led to greater effectiveness – rather, it’s the reverse.
This stuff majorly impacted the US election and brexit. But doh, whatevs