These were Australia’s most complained about ads in 2023

With over 3,500 complaints across more than 250 ads this year, Ad Standards has today revealed the five most complained about advertisements in Australian media in 2023 – none of which breached the industry body’s rules.

The main issues of concern were sexual appeal, violence and demonstrating behaviour contrary to community health and safety standards.

“We’ve seen a 25% increase in complaints this year, demonstrating the community’s enthusiasm for holding businesses accountable for their ads,” said Richard Bean, executive director at Ad Standards.