These were the biggest brand movers for August

BY Neil Griffiths

September 13, 2024 5:36

Food and beverage brands dominated YouGov’s Biggest Brand Movers list for August, which has been topped by Gatorade.

The Biggest Brand Movers highlights the ten brands that have registered the most statistically significant month-on-month upticks in consumer perception metrics across a selection of Asia-Pacific markets. These rankings identify the brands which have logged the greatest number of improvements across 13 metrics each month – ranging from aided brand awareness and corporate reputation, to purchase consideration and customer satisfaction.

The sports drink brand recorded an eight out of ten in the BrandIndex metrics, including two media and communication metrics (ad awareness and buzz), five brand perception metrics (value, corporate reputation, customer satisfaction, recommendation and quality) and one purchase funnel metric (current customer).

Coming in second was liquid breakfast brand Up & Go, followed by Powerade, Princess Cruises and hotel brand, Travelodge.

“This month our Biggest Brand Mover list is led by food & beverage brands, with Gatorade showing remarkable improvements across eight out of ten BrandIndex metrics,” Laura Robbie, YouGov’s CEO of APAC region, said.

“The innovative step-count payment activation is a clear example of how Gatorade is engaging with consumers in new and impactful ways. Up & Go has also made significant gains in six metrics, highlighting its strong performance and growing appeal among consumers.”