Things worth knowing about the Mumbrella awards process

Tim Burrowes

December 2, 2009 12:47

We’ve just announced the shortlist for the first ever Mumbrella Readers Choice Awards.

And like any new awards, it’s been something of a learning process.

I’ve already mentioned a couple of points of difference – not least, the fact that it is open to a reader vote rather than a small industry jury, and the fact that the awards ceremony will be live streamed. (Do make sure you stick next Thursday lunchtime in your diary!).

And another potentially controversial one is that we’ll also be giving a turkey of the year award for the ad the industry considers to be the worst of the year. In celebrating brilliance, it is worth recognising that sometimes there is uncreative work too. We’ve come up with that list ourselves, although there will also be an opportunity for readers to select their own.

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Tim Burrowes

I write about the world's media and marketing industry from an Australian perspective Australian lens. I've worked in the UK, Middle East, Asia & Australia. I founded Mumbrella, which we sold in 2017.