Thinking caps and boxing gloves

So how much is a new idea worth?

I ask that because last night it came up in conversation with a member of the digerati when I asked him if he was going to next Wednesday’s Battle Of Big Thinking.  

At the time we were at the Smirnoff Black party at Carriageworks, drinking free cocktails while teetering on tiny catwalks threaded through a cavernous hall, surrounded by people who take far too much pride in their appearance. Fortunately, I like that sort of thing – but I digress.

Anyway, he was questioning the $260 cost of next week’s Battle, which takes place at the very same venue.

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