Thinksnewsbrands names News Corp director as new chair
News Corp Australia’s Dan Krigstein has been named as the new chair of advocacy body Thinknewsbrands.
Krigstein has been a director on the board since February, and will assume the chair position from Nine Publishing’s managing director Tory Maguire. Maguire was chair for 18 months. She will remain on the board as a director.
Krigstein has extensive media experience. He is currently the director of The Growth Distillery and News Corp Australia’s Growth Intelligence Centre.
Dan Krigstein
He said he was “thrilled” to be appointed.
“The role of news media extends far beyond traditional advertising. In a landscape where consumer sentiment and behaviour are constantly evolving, news provides brands with a unique opportunity to engage audiences in meaningful ways,” Krigstein said in a release.
“When publishers and brands collaborate, understanding the mindsets, moments, and motivations of Australian consumers, the outcomes are significant. I’m looking forward to working with the board and executive team to help brands unlock growth and better understand the true value and influence of news media.”
Prior to his current role, he held local and global positions at Qantas, 20th Century Fox, and Paramount, where he “built a reputation as a strategic, multidisciplinary thinker”, according to the release.
Vanessa Lyons, CEO of Thinknewsbrands said his leadership and his commercial and consumer intelligence make him “the ideal person” to guide the advocacy body through its “next phase of impact”.
“I look forward to working with Dan and the rest of the ThinkNewsBrands board to deliver positive results for the entire news industry and the brands and agencies that work with us.”
She also thanked Maguire for her time as chair, adding that she was “pivotal” in the delivery of simplified and consistent digital measurement data for the news publishing industry.
“Her valuable guidance and involvement have strengthened and shaped our organisation and helped us to deliver significant initiatives like the creation of a common digital measurement, that advertisers, agencies and publishers could rely on, irrespective of which system they subscribe to,” Lyons said.
“We’re delighted that Tory will continue to bring her insight and experience to the board in her ongoing role as a director.”
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