ThinkTV commissions study to quantify return on investment of media for advertisers

Industry body ThinkTV has commissioned a study to prove the value and return on investment of television for advertisers in Australia.

The announcement:

ThinkTV today announced that it has commissioned a landmark, world-first study to prove the value and return on investment of television for advertisers in Australia.

ThinkTV has partnered with Ebiquity UK, a leading, independent marketing analytics specialist, to conduct econometric research that will measure the sales impact and return on investment of five media channels including television, radio, press, online and outdoor.