Lizzie Young on unifying Australia’s audio landscape and withstanding ‘extreme’ financial pressure
Lizzie Young talks to Mumbrella about the state of commercial radio and audio in 2025
Commercial Radio and Audio has finally launched CRA Audio ID, its one-stop shop for marketers to buy, track, and manage digital audio campaigns across live streaming radio and podcasts.
Announced in February, and originally slated for a June release, Audio ID is promising advertisers access to 14.7 million monthly listeners across the country’s major commercial audio networks: ARN, Nine Audio, Nova, and Southern Cross Austereo. It is now live and trading via Display and Video 360, Google’s demand-side platform.
In a wide-ranging interview which you can listen to on The Mumbrellcast, Lizzie Young, CRA’s CEO, sat down with Tim Burrowes to discuss the roadmap and benefits for Audio ID. Young also confirmed the “extreme” financial costs involved in fighting CRA’s royalty rate lawsuit with PPCA — including cancelling its long-running ACRA awards — and why she chose to spend her marketing budget for ‘The Power of Radio’ campaign on the very digital platforms it is battling for advertiser dollars.
