This is going to hurt

Dan O’Callaghan – a planner at media agency MEC – is a brave man.

Not so much the body wax, but the video recording of it.

His stunt is part of a fundraiser this Friday by the agency on behalf of Rocklea State Primary School which was badly damaged in the Brisbane flooding.

Those who want to reward O’Callaghan’s pain with a donation can do so here.

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