‘This is the first time we’ve really had broad industry support’: VOZ to become official trading currency
Australia will lead the globe when it comes to TV audience measurement, with the announcement that Virtual Australia (VOZ) will become the official trading currency, folding in BVOD and broadcast figures without duplication. We spoke to Karen Halligan, OzTAM CEO, all about it.
VOZ will become the official trading currency from December 29. This will enable trading on “truly national, all-screen Total TV audiences for the first time”, according to OzTAM, and means TV network annual rate negotiations for calendar year 2025 will be based on VOZ Total TV data for the first time.
It will also provide an accurate national viewing picture for the first time, bringing together OzTAM metro TV ratings data and Regional TAM TV ratings data with a new ‘Rest of Australia’ market into one database
In light of this world-first news, Mumbrella spoke to Karen Halligan, OzTAM CEO, to find out more about what this will mean.
L-R Alicia Olson-Keating, Sam Buchanan, Donna Lennox, Karen Halligan and Sophie Madden
