SBS On Demand joins OzTAM’s VOZ Streaming platform
SBS has joined the other free-to-air stations and brought its BVOD On Demand service into VOZ Streaming.
This means that, for the first time in Australia, marketers will have full programmatic access to Australia’s free-to-air commercial BVOD inventory.
“Over many years SBS On Demand has built an important position in the premium video market with a deep library focused on building audience and scale through BVOD-led shows like Alone,” said Adam Sadler, SBS’s Director of Media Sales.
“SBS has always maintained a collaborative position in the market. We are very pleased to bring SBS On Demand into the VOZ Streaming giving marketers access to the diverse audiences who regularly come to our platform.”
BVOD now accounts for around one tenth of Total TV minutes viewed weekly.
OzTAM CEO, Karen Halligan, said: “Media agencies and advertisers have asked for an easier way to transact BVOD across broadcasters, and SBS On Demand’s inclusion in VOZ Streaming delivers that.
“Aggregating the scale of broadcasters’ BVOD inventory is more important than ever as we work towards Total TV trading via VOZ. BVOD viewing delivers significant reach in all demographics, particularly, younger audiences with 24% of 18 to 24 year-olds’ weekly broadcaster viewing exclusively on BVOD.
“We welcome SBS On Demand into this important OzTAM innovation for the industry, which enables transacting on BVOD alongside the broadcasters’ own BVOD trading models.
“As more services are measured with VOZ, OzTAM is looking forward to welcoming and onboarding further streaming services in VOZ Streaming.”
OzTAM is currently working with broadcasters, media agencies, third party software suppliers and leading ad tech providers towards the launch of VOZ Streaming, and “will share further updates with the market as the roll-out commences.”
SBS managing director James Taylor recently appeared on Mumbrella’s one-on-one podcast.
Keep up to date with the latest in media and marketing
Got a tip?
Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
Linkedin
Have your say