Three cost-of-living threats and the media strategies to challenge them
As economic conditions prompt drastic changes to consumer behaviour, PHD Melbourne’s head of strategy and planning David Bielenberg looks to previous downturns for lessons on how marketers can turn threats into opportunities.
‘Cost-of-living’ is a phrase that’s taken over our daily conversations in the last 12 months, both professionally and in our personal lives.
As headlines continue to focus on rising prices and the economic challenges faced by Australians, it is crucial that we learn from past economic downturns to not only survive but thrive during the current conditions.
