Thrive acquires New Zealand PR agency East Agency

February 8, 2017 12:30

Independent public relations company, Thrive PR, has acquired New Zealand PR firm East Agency and hired founder Lucinda Kennedy.

Kennedy: “We are strategically advantaged to help brands launch globally”

The founder and director of East Agency Kennedy is set to join Thrive PR as head of the New Zealand office. Kennedy previously consulted to Thrive as it was starting up.

Before starting East Agency, Kennedy previously worked as a senior account supervisor at Baltz & Company for four years, before she become a style director at Bauer Media Group New Zealand in 2014 for 18 months.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.