Thrive PR launches specialist Asian communications division

Thrive PR and communications has launched a specialist Asian communications division, which will focus on working with Chinese brands that are building a presence in Australia.

Thrive has hired Diana Pong to lead the division, taking on the title of Asian communications lead.

Diana Pong, Thrive founder and MD Leilani Abels, and Chloe Lu

Pong joins after spending over a year as a freelance communications consultant. She was previously a group account director for The PR Group, and managing director of Cohn & Wolfe in Hong Kong.

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