Tiger Airways rebrands as Tigerair
Tigerair CEO Sharp: Looking to build a strong brand | Pic: Supplied/ James Morgan
Old logo
Low cost operator Tiger Airways has this morning unveiled a major rebranding of the airline as Tigerair.
The name change is part of a global rebranding by the airline’s Singaporean parent company Tiger Holdings and comes just days before it finalises a joint venture with Virgin.
The move also follows the 2011 grounding of the airline which saw the brand receive significant amounts of negative media attention after the Civil Aviation Safety Authority declared it had “lost confidence” in the cost-cutting airline.
“Civil Asian safety authority”?
Hi Er,
My error – thanks for pointing out.
Cheers,
Tim – Mumbrella
nice logo
It is not a joint venture with Virgin. Virgin Australia Group are acquiring control of Tiger Australia (~62%)
Flying with Tiger today. Would prefer the ability to check in online over a new logo, but I’m sure they weighed that up.
I note Steve Creedy as also said “Joint Venture” in The Australian. Perhaps this is from Virgin/Tiger’s own media release. But at more than 50% ownership it isn’t a JV, it is control.
This seems a more appropriate order of importance:
1. Make sure service is at highest level
2. Stop getting fined by ACCC for spamming
3. Rebrand so people think we have changed things
..nice if he could also rebrand his staff to smile and be friendly once in a while… ohh and even an extra half inch of leg room on your planes would be a giant leap forward.
They could call themselves GetLaid Airways, I’d still never fly with them again. Syd to Melb dreadful.
only flown tiger once with no problems. The only hassle was the separate and budget terminals you fly in and out of (ie melbourne terminal) shocking!
Shouldn’t your by-line for your e-newsletter have been “Tiger tries to change its stripes”? Leopards have spots!!!
Flew Tiger once between Sydney-Melbourne.
Despite the horror stories, I didn’t have any problems.
Except for the tin shed terminal.
Love the new name. Sounds much better and easier to remember.
Tiger is not too bad. The bad thing is probably having to arrive to the airport way early because the check-in line is always long and you can’t check-in online.
If Tiger fixes this problem, so people can check-in online and don’t have to line up for an hour to get the boarding pass, that’d be great!
a friend of mine once missed a Tiger flight from the Gold Coast because is left early!
Being forced to then stay the night and catch a Virgin flight the next day, he was out of pocket with no compensation from Tiger.