Tiger moves media account to Essence as agency opens in Melbourne
Group M’s Essence is opening its second Australian office, following its launch in Sydney in 2016.
Tiger Airways will be the agency’s foundation client, which was previously held by MEC.
This is genius. Merge two agencies to save costs, then have to sink even greater costs to open a new agency to serve conflicted clients.
Wonder if the staff moving across to the new agency, potentially in different roles, got a say in it… WPP does write in their contracts that they can shift around their companies or make you redundant if you decline the offer.