Tigerair launches new brand platform ‘Go for it’ encouraging Australians to travel for things that matter

Budget airline Tigerair has created a new brand platform ‘Go for it’, based on a consumer insight which revealed the main reason people travel is to see their loved ones.

Developed by McCann Australia, Tigerair has also created a 30-second commercial which encourages Australians to travel by taking advantage of low-cost airfares, because “escaping is sometimes exactly what you need”.