Tik Tok appoints PHD to global media account
Short-form video platform Tik Tok has named PHD as its global media agency of record to manage all media planning and buying duties in international markets outside of China.
The appointment, effective immediately, will see PHD work closely with Tik Tok’s global leadership team in Beijing.
How about a little less Shakespearean wordsmithing about shared values and validation and a bit more “Hey everyone we landed TikTok as a client. Good times.” This release reads more like a cry that the writer’s parents never loved them.