TikTok 3rd most downloaded mobile app & reaches 7.38M people aged 18+

February 9, 2022 9:43

Creative agency We Are Social, and Hootsuite, a social media management company, have released its Digital 2022 Australia, their latest annual report that highlighted the most notable findings on digital trends and social media in Australia.

The report showed TikTok’s ad audience continues to grow at a rapid pace, and indicated that the platform now has a reach of 37% (audience aged 18+) and was the third most downloaded mobile app over the past year, behind Service Victoria and Service NSW.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Digital 2022 Australia report digital advertising Facebook gaming Hoostuite Instagram Letrecia Tippett mobile app Suzie Shaw TikTok Australia We Are Social