TikTok Brand Lift Study launches, adding measurement and optimisation capabilities

June 24, 2021 10:39

TikTok has today launched its TikTok Brand Lift Study (BLS), a first-party measurement solution for advertisers, in conjunction with Kantar as its third-party verification measurement partner.

TikTok BLS provides brands a refreshing approach to the traditional measuring and optimisation of brand resonance.

TikTok Brand Lift Study (BLS), is a first-party measurement solution for advertisers.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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