Tiktok explicitly bans deepfakes, updates policy in attempt to combat misinformation

Tiktok has rolled out updates to its policy in an attempt to combat misinformation, which the platform acknowledged “can have real world harm, and is antithetical to building a trust-based community where authentic interactions can thrive”.

Mumbrella can reveal that a soon-to-be-published blog post by the company’s regional director of trust and safety unveils the explicit prohibition of manipulated content like deepfakes on the video platform.

While such content was already covered by Tiktok’s guidelines, the new, clear policy is a measure to “make our policies easier to understand for our users”. The business is also expanding its team responsible for identifying and removing misinformation.