TikTok reinforces brand safety for advertisers with expanded OpenSlate partnership

TikTok has expanded its partnership with OpenSlate, a third party brand safety provider, in a move to give advertisers reassurance in how and where ads are being delivered on the content sharing app.

TikTok’s brand safety solution applies OpenSlate’s rating pre-campaign measures to ensure ads are delivered in a brand-safe environment. It then shares video-level reporting to confirm the outcome for brands.

The agreement has been touted as providing advertisers with “the greatest degree of transparency and the confidence of working with a third-party lens”.