Tim Tam orchard replaces Lego forest at Martin Place
Arnott’s brand Tim Tam is filming a TV ad at Martin Place today, with an ‘orchard’ where the famous biscuits are hanging from trees.
The idea was taken from Tim Tam’s Facebook page, where consumers – who will be filmed in the TV ad – said their wish was for the biscuits to grow on trees.
The Truly, Madly Tim Tam Orchard will see more than 30,000 Tim Tam biscuits hanging from trees in Martin Place until 7pm this evening.
LOVED the idea and excitement it generated around Martin Place. I felt like Charlie in the Chocolate Factory.
At last. An idea and execution that is actually working.
Moreover, it’s working in Martin Place, final resting place of many failed brand activations.
Stop putting shit in Martin Place
/rant
i remember when martin place was a public space not an advertisement.
Superb idea. I love the crowd sourced nature of the work. Lovely.
Skittles did this with Cake in London a few years ago: FB community members voted on what they wanted (a tree that grew Skittles) and they did it
I thought it was a great campaign and generated a lot of a buzz!
Parala and Logic – I bet you still take the freebies??!
So many Martin Place stunts are (i) advertising “noise” and (ii) inconvenient to circumnavigate their spruikers. This time city workers walked away with something they love – thank you Arnotts !
Love it. More magically than Cadbury joyville.
Logic – why not use Martin Place as an advertising space?
Seriously, why don’t we get cool things like this in Melbourne?
Glad to see Sydney City Council has found a way to make even more money – sell public space to advertisers! I like to think I am young-at-heart but seeing grown adults running around getting tim tams off trees and taking pics with their phones to post on their facebook page just looks sad! Winner: Campbells Soup Company (owner of Arnotts) Loser: me trying to find a seat to eat my lunch