Street tough
Dr Mumbo has heard reasonably good things about the Smirnoff-sponsored Time Out Sydney iPhone app.
So he was sad to see a harsh review on the iTunes store.
But there it was, user “Brett Dayman” urging users: “Stick with street press mags for now. They seem to know the real Sydney.”
No doubt this Brett Dayman is entirely unconnected to the Brett Dayman who works for Time Out rival Street Press Australia. And no doubt Smirnoff will be delighted to chat about his criticisms of their branded app next time he tries to flog them an ad.
Busted!
amateurish stuff
haha woops
SPA is positioning itself as “the original social network”
Seriously.
Funny. After 15 years trying to fight the momentum of the Internet they’ve decided the best course of action is to …. keep fighting.
Underwhelming indeed.
Brett Dayman from Street Press Australia has changed his iTunes name to littleredsausagedog to distance himself from his review.
It also appears that his LinkedIn profile no longer exists in the same place as the link above is broken.
Fail.
Yet another example of them telling everyone that they are the big game in town rather than doing something to prove it.
Seriously, are they still trading on the ‘cool’ that Drum Media had 10 years ago?
His name seems to be on that review still.
He probably regrets it now but good on him for voicing an opinion. There are too many boring people in this world.
It made me download the app so thats a win for Time Out. Problem is I agree with him.
And to think Smirnoff gave SPA a go this year with SMIRNOFF NIGHTLIFE EXCHANGE PROJECT (exclusively?).
Fail indeed.
Very nice find.
Love reading Time Out too – especially the Middle East versions.