Time to ask a colleague if they’re OK

In this guest post, Joe Talcott argues that this Thursday’s R U OK? Day is particularly significant for the media and marketing industry

When STW Executive Gavin Larkin first spoke to me about his idea for R U OK? Day I was a bit uneasy. After all, discussing suicide has always been taboo. I was surprised to hear that suicide claims more lives in Australia each year than road accidents.

But then I realised that I could not think of anyone I knew who had been killed in an auto crash, but I quickly recalled three people I knew that had taken his or her life. The first was a High School mate many years ago. Each of the other two were talented, creative colleagues who worked in advertising.  

I considered all three of these events to be tragic, but naively thought that they were unpreventable.

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