Tinder and QPS team-up for online dating safety campaign

Content warning: This article mentions and discusses sexual assault. If you or someone you care about needs support, please contact 1800 RESPECT or 1800 737 732. In an emergency, call 000.

Online dating app Tinder and the Queensland Police Service (QPS) have launched a joint safety campaign to bring further awareness of the link between sexual assault and online dating.

The campaign encourages users of Tinder to be aware that clear communication underlines consent and to report cases of sexual assault to the police and will be on Tinder and QPS owned channels.

Some of the creative assets for the campaign

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.