While it’s rather cool that Vancouver agency Rethink funds a scholarship for future art directors and designers, the ad they’ve created around it offers even better advice on the creative process.
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Award school in 1:09 minutes.
Very good advice for all of us.
Such a well produced video! Love it. Such eye candy and so much conveyed in such a short period of time.
As a creative thinking / ideas Speaker, I’ve found the most popular piece of advice I’ve given my audiences is to brainstorm SOLO first. The traditional brainstorm involved getting people into a room and asking people to spout ideas one at a time.. and we all know how much we dislike that.
If you use a creative thinking technique like ‘random word association’ SOLO first, you get a bundle of ideas on the page easily. THEN you pair up with one person and share your best ideas… building on them. Then pair up with another pair and do the same. THEN present your groups final idea back to the rest of the room.
A more organic and friendly way to use the brain.
(ps – random word association involves grabbing any random word, writing it down at the top of a page.. then, under that word, writing down 10 things associated with that word. THEN go back to the challenge you’re trying to solve and use each word on the list to direct your thinking towards an idea to solve the challenge. You can grab a free guided audio brainstorm from my website :: http://yvonneadele.com/video-audio/ Enjoy!)
Yvonne
Very good. Simple and extremely engaging.
Brilliant!
Awesome. Reminds me of the opening credits of Napoleon Dynamite https://www.youtube.com/watch?v=HQpLSvJ6Eug