‘To unstereotype, you need people who aren’t the stereotype’: Rose Herceg and Anathea Ruys on representation in advertising
One year ago, UN Women launched the Australian chapter of Unstereotype Alliance, a global coalition that aims to tackle harmful stereotypes in advertising and media content. Rose Herceg, president of WPP told Mumbrella it’s important for the creative community to tune in with who they are representing, checking “fact, not fiction.”
Speaking on the Mumbrellacast this week, alongside UM Australia CEO Anathea Ruys, Herceg reflected on whether the industry is doing enough to represent different communities.
L-R: Rose Herceg and Anathea Ruys
