Today beats Sunrise in three days out of four, but Seven claims ratings victory for the week
In the battle for Australia’s early morning viewer, Today beat Sunrise in the ratings yesterday – the third day out of four this week.
This is the first time the Nine breakfast show has beaten its Seven rival so frequently in the week since last year, when Today won on a Monday, Tuesday and Thursday on week beginning 24 October.
Today pipped Sunrise narrowly by 6,000 viewers yesterday, rating with 345,000 compared to 339,000 nationally, even though Sunrise’s audience was bigger in Brisbane, Adelaide and Perth, according to overnight OzTam ratings.
The Karl Stevanovic and Lisa Wilkinson-fronted show also won Monday by 20,000 viewers and Tuesday by 4,000, only being outdone in Wednesday’s ratings when Sunrise won convincingly by 68,000.
Nine have learnt the value of Gillard-bashing with willful participants Abbot’s mate Stevanovic and the bitter and twisted coalition suck-up Ross Greenwood of 2GB notoriety.
I really enjoy Ten’s Breakfast. They still have some teething problems but they have definetly set themselves apart from the other two.
I almost started watching MasterChef for the fourth year running.
But switching on and hearing the words ‘journey’ and ‘passion’ in the first sentence was a reminder not to ………