Nine’s The Today Show has beaten Seven’s Sunrise in the opening ratings month of the year for the first time in more than a decade.

Today Show: Won first month of 2016 ratings
According to data from OzTam, Today finally hit the milestone by winning three of the four first ratings weeks of the year.
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So that’s huge. Does this mean Sunrise can no longer have promos calling themselves Australia’s number one breakfast show?
Time to get Boland back?
They’ll probably have some generic statement like: “Australia’s most loved breakfast show”. This will be backed by a paid for research sample of 29.
Maybe the 5.30am starts since February have backfired on them.
I think the Sam factor has waned. the ratings surged when Sam took over from Melissa but people have wroked out she is a no brainer.
Someone has to use the phrase “sunsetting on sunrise” please!!
What I took away from this is that with 23 million people in Australia, we only have a small percentage of people prepared to watch these shows – which is really good to know.
Me thinks the announcer at Wynyard Station reaches more people than these two shows combined. And at least the commuters gain something beneficial from the announcer at Wynyard!
The 2 of them are so tit for tat. Money call outs from Blockie to the cow on 7 and let’s travel around OZ and next 5 minute let’s go to Disneyland. Airing a show centred around the hosts 60th birthday is self indulgent. Presenters head to head in my opinion Lisa W beats Sam hands down. The main reason I watch 9 is Richard Wilkins and his credibility in music and entertainment, objective analysis on movies. . Overall they are no more advanced in breakfast TV than 10 years ago.
I am not surprised. My wife put Sunrise on the other morning and it was nothing but unintelligible screeching and shouting.
The margin is still close, its not like its a massive win for the pathetic today and channel 9. They are being thrashed in the ratings overall by 7. I can’t stand that oaf Karl Stefanovic. Sunrise all the way!!!
Your handling of David Icke was very immature, tactless, and unintelligent. You came across like a meat-head footballer and sorority girl cheerleader mocking someone about something you know nothing about and instead of showing grace in your doubt and skepticism like an intellectual person with respect and dignity and poise would do (qualities that news reporters should have, in which you don’t have, so you’re simply entertainers of dribble – not impressive). You should be ashamed of the lack of quality in your character. It has not gone unnoticed. And should anything that you laughed at come to light to have validity to it, you will be eating your mockery. And, that is karma at its best. “Treat others how you want to be treated” with dignity and respect – that is what we call being civil and humane. So, my feedback is to grow up and earn some quality in your character. I expect better from adults, and I expect even more from people in a position of influence, like yourselves.