Today show’s We Love Australia tour branded ‘odd strategic move’ by Sunrise executive producer

September 22, 2015 11:17

The executive producer of Seven’s breakfast show Sunrise has taken aim a rival Nine’s Today show’s decision to rehash its We Love Australia tour, pointing out they had already done it twice before.

Speaking after Sunrise completed a challenging tour to broadcast from five countries in five days Michael Pell said of Today’s announcement: “I thought that was weird to be talking so much about us rather than themselves – it was an odd strategic move.”

Nine’s Today Show launches Australia week last week.

In the press release for the week Today host Karl Stefanovic is quoted as saying: “We live in the best country on the planet. Why on earth would you want to go anywhere else?”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Edwin 22 Sep 15

I didnt read the whole article except the first few lines. Today are such copycats. Sunrise did a tour of five countries in five days, today has to tour Australia. think of something original.

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