Today’s trade press: Hungry Jacks; clever clients and Freeview

Tim Burrowes

March 13, 2009 4:43

Airline Jetstar is planning to up its media spend – although not until next year, says the front page of the fortnightly print edition of AdNews.

The City of Melbourne is the latest client to pull a pitch mid-way though, says the mag. It suggests that political manouevrings may be afoot to get a friend of the Lord Mayor onto a new tender list.

Free to air TV will struggle to make money from its digital channels, agree most of the poundits quizzed by AdNews. The notable exception is Anne Rodgers of Starcom who tells readers: “I really admire Ten for the way it brough the product to the industry.” Apparently that puts Ten well ahead of Nine and Seven. See if you can guess which agency looks after Ten as a client.

Burger chain Hungry Jacks is to “differentiate itself” by the radical move of advertising the burgers says its agency MJW. it will roll out a new campaign next week. The brand – famous for its “two hands” ads will also shift its adspend towards cinema.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.