TODAY’S PAPERS: Magazine ad meltdown; Cameron’s ABC exit; Fat soldiers exposed; Will the plug be pulled on Ten?

Tim Burrowes

March 2, 2009 9:24

Today’s media and marketing press

The Australian

There’s little to be cheerful about in The Oz.

The paper’s media section leads with January’s dramatic decline in advertising expenditure. MediaCom boss Toby Jenner says a shift away from magazines may be triggered by a temporary move from brand building to more direct response media.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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2 COMMENTS

amanda meade 2 Mar 09

Hi, the “magazine” you refer to in an ad in Media today is actually the original Media section published 10 years ago when it was in a tabloid lift out format. (It is now a broadsheet) The first cover story was a profile of David Leckie then running Channel Nine. The other story you refer to is indeed 10 years old because the publication is 10 years old. Cheers, Amanda Meade, The Australian.

User ID not verified.

mumbrella 2 Mar 09

Ha, ha! That makes a lot more sense!

Cheers,

Tim – Mumbrella

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TODAY’S PAPERS: Magazine ad meltdown; Cameron’s ABC exit; Fat soldiers exposed; Will the plug be pulled on Ten?

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