Nine denies all the rumours, More digital radio delays; Everyone’s an adshare winner

Tim Burrowes

March 9, 2009 8:54

Rounding up today’s media and marketing sections

Australian Financial Review

Joe Pollard, the boss of beleaguered nineMSN, gives her first interview in the five months or so since taking on the gig. And she tells Neil Shoebridge that things aren’t as bad as they look, disputing claims that 30 staff lost their jobs in the last month – it was only 20, she says. The paper quotes OMD managing partner Leigh Terry as saying that Pollard’s restructure of the sales team has improved things.

Sister company Nine is trying to make the most of its TV coverage of the Vancouver Winter Olympics, says the paper. Advertisers are being offered packages that stretch from October to mid-March next year.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

1 COMMENTS

Greg 9 Mar 09

In relation to alienation of viewers, it is no wonder that online piracy of tv shows is so rampent the way the networks chop and change the line up or just sit on a show for months or more when a viewer with a broadband connection can grab a show within a couple of hours of it going to air anywhere in the world

User ID not verified.