Todd Sampson’s Redesign my Brain pulls 626,000 as Masterchef is top non-news show
The second outing of Leo Burnett CEO Todd Sampson’s second series of Redesign my Brain on the ABC was watched by 626,000 at 8.30pm, slightly down on last week’s audience of 675,000.
It out-rated Seven’s Criminal Minds which grabbed 546,000 metro viewers while Nine’s The Footy Show, airing from 8.40pm, was watched by 650,000.
Nine won the night with an audience share of 19.1 per cent as Seven managed to claim second place with a share of 16.5 per cent. Ten wasn’t far behind with a share of 16.3 per cent while the ABC grabbed a share of 13 per cent.
Well done Todd. Its great to see someone step outside the industry and really make an impact. You are an inspiration.
This is an excellent show. My family love it. Masterchef was smart to put the masterclass at the same time.
Todd is evidently a fantastic marketeer and a few other things.
Redesign My Brain is an awesome show. Its up against clever programing from masterchef juggernaut. Best doco in years.
The concept is good but the structure is pretty repetitive. I think we saw the Japanese bloke slash the squash ball about 35 times by the end of the episode. And the whole safe-cracking finale….didn’t really make for gripping TV, even with what must have been very expensive graphics.
I find it hard to believe that someone who is so bad at ping pong could possibly work in advertising.
Agree that the show did amble along at times, but it is a great concept.
The reason that Todd did such a good job is that he really understands and cares about the subject matter.
Good to see table tennis get a nod.
JV