Tom Malone on ‘revitalising talk radio’ at Nine Radio and the power of being brand safe
Yesterday saw the first radio ratings release since the service was paused in April. Nine Radio boss Tom Malone spoke with Mumbrella’s Hannah Blackiston about creating a brand safe environment and investing in local content.
Looking across yesterday’s radio ratings, it’s hard to ignore the performance Nine Radio delivered. One survey doesn’t constitute a trend, but for the first time the business has delivered GfK ratings since a number of large content changes, it was a good position for boss Tom Malone to be in.
“I didn’t even allow myself to have an expectation because it was the first survey in a new era for Nine Radio, so we just wanted a starting point,” Malone tells Mumbrella. “But having said that, I’ve very happy with the results, I think it’s a great endorsement of the changes that have been made and the strategy we’ve put in place.”
Tom Malone is happy with how Nine Radio performed in survey six
Photo: Eddie Jim
