‘Tonight makes tomorrow’ Sheridan says in first work from TBWA

October 26, 2018 12:25

TBWA Sydney has released its first work for Sheridan since winning the account in July.

The new television and out of home ads featured the tagline ‘Tonight makes tomorrow’ with Lee Lin Chin fronting the homewares and bed linen retailer’s television commercial.

Sheridan’s new campaign is fronted by five Australian celebrities including surfer Otis Carey, fitness influencer Stephanie Claire Smith, singer Sam Margin, model Rosie Tupper and former SBS news reader Lee Lin Chin.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Sheridan TBWA Sydney Tonight makes tomorrow

2 COMMENTS

Henry 26 Oct 18

Nice line. Could see some great social content coming out of this as well.

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telling it like it is 29 Oct 18

Talk about squandering talent….just awful creative. And that male bogan voice-over….just perfect for a high-end product that is purchased by women.
It could be for anything – it says absolutely nothing about the specific attributes of the product, or even of the brand, being promoted and what makes it special.
Absolute rubbish that will do nothing for sell-through.

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