Top 15 advertisers on podcast revealed

November 5, 2021 10:36

Brands such as Amazon, Canva, CommBank, Hyundai and Nine Entertainment Co have ranked in the top 15 podcast advertisers in Australia in Q3 2021 according to new research.

Australian Radio Network’s (ARN) iHeartPodcast Network has partnered with Magellan AI to compile the first Australian top advertiser list.

Using Artificial Intelligence (AI), the report is based on analysis of over 13,747 episodes from 400+ podcasts in Australia in the three month period to determine which brands are spending, encouraging marketers to leap into the rapidly growing medium.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.

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Top 15 advertisers on podcast revealed

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